Ford Unveils the Sinister 2024 Bronco Raptor Black Appearance Package

The 2024 Ford Bronco Raptor with the new Black Appearance Package off-roading.

Ford has once again stirred excitement in the automotive world with the introduction of the 2024 Bronco Raptor Black Appearance Package. Revealed under the dramatic setting of a total solar eclipse at the Bronco Off-Roadeo Texas, this new package offers a shadowy twist to the already robust Bronco Raptor. 

Dramatic Unveiling Under Darkened Skies

The event, held exclusively for Bronco owners, provided the perfect backdrop for the unveiling of this sinister new addition. The darkened skies of the April 8, 2024, total solar eclipse mirrored the shadowy elements of the Black Appearance Package, emphasizing its bold, new aesthetic. 

A 2024 Ford Bronco Raptor with the new Black Appearance Package off-roading on a beautiful scenic trail.

Sinister Styling and Tough Features

The 2024 Bronco Raptor’s Black Appearance Package is distinguished by several unique exterior features. It includes a Shadow Black painted roof, matching mirror caps, painted roll bar, and fender flares, all designed to offer a striking contrast with the Raptor’s diverse color palette. Further enhancing its rugged look are a Matte Black steel bumper, skid plate, and tow hooks—elements that not only add to the vehicle’s visual appeal but also underscore its off-road capabilities. 

The design also nods to Bronco’s heritage with the Shadow Black painted roll bar, reminiscent of the contrasting roll bars seen on sixth-generation concept Bronco SUVs. This feature, along with the skid plate, now available in painted form, responds directly to customer modifications, highlighting Ford’s attention to consumer feedback. 

A top-down view of the 2024 Bronco Raptor with the new Black Appearance Package.

Performance Meets Distinctive Design

Priced at $4,995 MSRP, the package also includes exclusive Raptor body-side and hood decals that complement its aggressive design. Jason Hyde, Bronco Brand Manager, remarked on the new package, “Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance. The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.” 

The front of a 2024 Bronco Raptor with the new Black Appearance Package.

With its striking design enhancements and rugged features, the 2024 Bronco Raptor Black Appearance Package promises to attract enthusiasts seeking a vehicle that delivers both performance and unparalleled style. Orders for this menacing package will open at the end of April 2024, promising a fresh, bold choice for adventurers everywhere. 



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